Every brand. Everywhere.

Consumers are everywhere, and every brand must be there for them with content that informs, engages and converts.

We’re ItemMaster.

We activate brands, everywhere, for everyone.

Activate Your Brand

ItemMaster Brand Activation

Create

Brand Conversion

Converting brands from analog to digital and wrapping them in data; product information with branded assets available for merchandising, planning, marketing and e-commerce.

Manage

Content Management

Web-based platform support for certified brand content™ and brand visibility reporting; a comprehensive solution to fuel market demand.

Distribute

Distribution

On Demand™ delivery of verified brand content to Retailers, E-tailers, and Mobile application developers.

Optimize

Innovation

Design and development of new solution purpose-built for the expanded media and retail market.

“86% OF SHOPPERS ARE UNLIKELY TO MAKE A REPEAT PURCHASE WITH A RETAILER THAT PROVIDED INACCURATE PRODUCT INFORMATION.”

–Shotfarm

IM SmartLabel™ Ready

When product content is purpose-built for an industry, it’s easy to be SmartLabel™-ready.  We make it simple to create, manage, and distribute a 100% compliant SmartLabel™.  Be part of the food transparency movement, today. All ItemMaster complete and verified™ product records are SmartLabel™ now.

Sign Up

SmartReady Label

Revolutionizing Brand Packaging

ItemMaster enables partners to:

  • Plan and merchandise
  • Market across channels
  • Build online e-commerce and media experiences
  • Provide product information creation, management and distribution

3.5+ Billion

product impressions powered this year

80,000

product records in the IM Brand Activation platform

350 Retailers

retailers & agencies using our digital shelf-ready content

200 Mobile App Customers

mobile app customers currently served

Are your brands prepared to engage consumers everywhere they expect your brands to be?

Activate Your Brand