So, you have a new business but need a reliable platform to display your goods to the world. With many consumers beginning to turn to the internet for all of their shopping needs, a good catalog content management system is vital to establishing yourself in the ecommerce sector. Not only that, a successful catalog content management system will also ensure that profit begins rolling on in. Here are three things to look for when choosing such a system.
- High Quality: This goes without saying, but we’re saying it anyway. Consumers are growing more and more picky in their online shopping — they want at least three pictures of whatever product they’re searching for, and a misrepresented product can lose them as a repeat customer. This means you’re going to want a catalog management system that accurately displays and explains the product attributes, preferably offering a zoom function (70% of ecommerce site users value the ability to zoom in) and brand verified product content; consumers love to be reassured that what they’re buying is the real deal.
- Mobile Platform: Mobile commerce (mcommerce) is a force in its own right; it makes up around 30% of all ecommerce in the United States. You’re going to want to ensure that your product catalog software is as functional on smartphones as it is on computers. You don’t want to miss out on this huge market just because you didn’t consider mobile consumers.
- Informative and Engaging: Many of your sales are going to be hard sells — you’re going to need to go beyond just describing the product and showing a picture of it. You’ll have to convince the buyer that they need it. A good catalog content management system will understand the distinction, and will utilize a multi-faceted design to ensure all of your bases are covered.
Regardless of what your business is and what it’s selling, the key to success lies in the way it’s presented to online consumers. With so many potential competitors in existence, many of whom already have a firmly established online presence, you’re going to want to make sure you find the right ecommerce content management system.