Are CPG manufacturers losing sales because of bad shopping experiences?

In Blog, Brand Visibility, E-commerce, IM Voices by Dev Ganesan

According to McKinsey & Company, “the best-performing CPG companies are pushing the boundaries of the “perfect page” online by providing rich product information and content that also helps deliver search results that are more favorable to their company.” Complete package details from all 6 sides of the product, high-quality mobile hero photographs, 3-D and scale images, consumer reviews, editable and verified data are all components of best in class rich content and information.

Create Consistent Customer Experiences
Your consumers are using every means to identify and shop products with the fourth screen, also known as the smartphone, and it’s becoming THE dominant source for information for most Americans. So, ask yourself, are your products and the information about them consistent and comprehensive across multiple retailers, browsers and electronic devices? It takes a lot of effort for manufacturers to maintain, store and distribute that data across the entire ecosystem, let alone ensure retailers or marketplaces like Amazon know where to go for the information.

Data Drives Personalization
CPG’s need to adapt to the disruption that’s happening in order to drive more sales. Those that are winning are leveraging data and analytics to connect with consumers across all engagement channels. To have a significant impact on a consumer’s shopping experience and influence their decision to buy your product, the shopping experience should feel personalized.

This is where data becomes the greatest asset.

Imagine you’re looking to purchase a red sweater in a size large. You walk into a department store and you find t-shirts, batteries, candy, and shoes on the same shelf. What a horrible shopping experience, right? This is disorganized and messy and makes it extremely hard to find what you are looking for. Now imagine the complete opposite, this time you walk into a department store that is extremely organized; you can head straight to the sweaters that are hanging up and separated by colors and sizes – how convenient and easy it will be to purchase your red sweater!

Make it easy for your consumers to purchase your products! Give your brand the best chance of success.

ItemMaster, purpose built for the CPG industry, provides a cutting edge, cloud-based platform that allows CPG to activate, control and distribute rich verified, structured product data meeting the requirements of the retailers.Dev Ganesan, CEO & President, ItemMaster

Activate, Control, and Distribute Product Information
ItemMaster, purpose built for the CPG industry, provides a cutting edge, cloud-based platform that allows you to activate, control and distribute rich verified, structured product data that meets the requirements of retailers. And these companies are winning!

Our Product Information Management and Digital Asset Management tools serve retailers for e-commerce, merchandising, planning, marketing, and your advertising agencies, satisfying all of their internal needs for sales, support and product planning. It’s imperative to have a comprehensive, single source of truth platform that is feeding the industry in real time as an open network available whenever, wherever. And, as the brand owner, you will know who is using your product information. This guarantees that you will gain new analytical insights and the opportunity to enhance and easily adapt to any changes in the market.

The quality of your content impacts your brand. Better content drives more sales!