How To Establish Your Online Grocery Presence

In Blog, Brand Visibility, eCommerce, Technology Trends by Item Master

With so many big businesses out there to compete with, it can be hard to hold your own in the grocery industry. The fact that an online retail company like Amazon is now offering pantry goods directly to your door can be devastating to Mom and Pop grocery stores, but don’t give up hope just yet. In this ever-expanding online-obsessed world, the secret to success is a strong online presence. Through the use of an extensive grocery images database on your store’s website, you can play in the big leagues and keep business booming.

Give Your Customers What They Want

A survey given to 1,000 U.S. consumers found that 36% are planning on doing their grocery shopping online; this is a shocking 22% increase from the year before. The shift towards online shopping, even for something as mundane as groceries, means that you need to firmly establish your store’s product through a digital shelf product content management system. People are getting pickier about what they buy, showing an interest in detailed product attributes, positive reviews, and multiple (at least three) images to scroll through.

If you market a product that isn’t necessarily held in common stores, such as specific pasta sauce or pickled goods, your chances of garnering Internet consumers’ interest are already higher — the trick to holding their attention lies in a comprehensive grocery images database. Cater to their every need: offer calorie counts for health nuts, specify whether your food is vegan or gluten-free for dieters, and market its benefits.

Make sure to offer brand verified product content as well, for those who are more averse to trying new things (no matter how delicious and unique they may be). Include popular brands alongside your homegrown, homemade, home-approved foodstuffs. With the right product selections and the right online marketing systems, you will enter the e-commerce world with ease and see a marked change in profit.

The journey will be long and mostly uphill, but it is not impossible to hold your own against the bigwigs in the grocery business. Establish your online identity and do your best to please your customers, and you’ll be surprised at their returning support.