ItemMaster’s Top 5 Blogs of 2018

In Blog by Item Master

 The new year is already upon us, and it is time to take a look back at the industry news that drove business among retailers and manufacturers alike in 2018. Here are the top 5 ItemMaster blogs retailers and manufacturers read the most.

New Shopper Experiences Powered By Structured Data

Despite the long-standing success of eCommerce giants like Amazon, eBay, and Walmart, many retailers continue to struggle with personalization… and it’s costing them a lot more than you might think. Read this top blog to understand why retailers need to take a serious look at the new shopper experience.

5 Reasons Your Brand Needs Enhanced Content

We know the big question on everyone’s mind is, “what is the ROI of enhanced content? To answer that, we here at ItemMaster conducted a side-by-side comparison between product pages with regular content and product pages whose content has been enhanced through our Content+ platform feature. Find out it if enhanced content is what your brand needs (hint – it does).

Third Party Dilemma: Debunking Myths

The online shopping experience can be great for customers in demand of new and high-quality products; however, it can also make brands vulnerable when there are multiple parties sending mixed signals. If you plan to make any gains in online retail, you first need to understand the myths associated with working with third parties.

Drive Improvement in Grocery Basket Size Conversion

Shoppers today are seamlessly moving between physical retail and online eCommerce. Recognizing this and embracing it will help maximize every interaction with shoppers if you want to compete with the big companies. 68% of online shoppers would switch grocers for a better digital experience – be the reason why they switch to you.

Shoppers Are Aware Of Amazon’s Alexa, But Is Alexa Aware Of Your Brand?

If your assortment isn’t already structured for voice technology, your brand’s extinction event is closer than it appears. By 2020, the Rain Agency estimates that over 1.8B consumers will use voice-activated devices. These devices are changing consumer shopping habits as we know it and structured data is what promotes findability. Voice search doesn’t just occur in the kitchens of homes across the country. Voice search can happen anywhere – so be everywhere.