The ecommerce market is booming in every sense of the word. Thanks to this bright and ever advancing technological age, consumers are able to search for and purchase anything their heart desires at the touch of a button. However, with ease of access comes increased competition; with so many sources offering the same (or very similar) products, consumers have become pickier in their decision making process. As a business, thriving in such an environment comes down to three vital aspects of ecommerce management and marketing.
- Personalization: The toughest of the three to perform successfully, this method of consumer outreach provides the greatest return on investment. When people search online for a product, they want to feel valued for having chosen your site over the slew of rivals. The use of logins and accounts provides you with an opportunity to use your customer’s name, and location requests are so standard these days that you can even try to specify their visit to your site using their city’s information.
- Detail: People don’t just want a straightforward description of product attributes with one single image — you need to offer digital shelf pictures that display the product from every possible angle, a veritable cornucopia of ecommerce images. Additionally, they need to be crystal clear; statistics show that nearly half (47%) of online consumers value high quality product images as the most influential factor when it comes to committing to the purchase. Too much information is better than too little, provided it’s accurate and relevant.
- Knowledge: Details are good, but they need to mean something to the customers. Focus on highlighting whether the product is brand verified, or who the manufacturers are. You need to show that you know what you’re talking about beyond simply spouting facts and statistics; people trust companies that are knowledgeable about their products.
Ecommerce management can be made simple through the use of product content management systems. Find a company whose business is to make your business seamless and successful, and you’ll be reaping the benefits that come with an influx of interested and committed customers before you know it.