will google win at retail

RIS Featured Article: Will Google Win at Retail by Dev Ganesan

In Press Mentions by Dev Ganesan

Google recently announced its Shopping Actions Service that allows consumers to shop directly with top retailers through not only Google Search, but also Google Assistant, and Google Home. Now, rather than simply pointing customers in the right direction, Google puts them directly in the store. While Google’s Shopping Actions is still in its infancy, the tech giant has high hopes for its online shopping service—even to the point of believing it can compete with Amazon.

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