ItemMaster Welcomes Dev Ganesan as New CEO

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Fast-Growing Saas Company Looks to Build on Momentum

Chicago (October 17, 2017) – Chicago based Software as a Service (SaaS) company, ItemMaster, today announces that it has named Dev Ganesan as CEO. Ganesan’s proven track record in scaling SaaS based companies will further drive ItemMaster’s ability to deliver a platform and network solution that helps both manufacturers and retailers drive better consumer shopping experiences.

ItemMaster has the only complete and integrated platform to bring manufacturer brands successfully into a data powered market. The company’s Every Brand Platform helps consumer packaged goods manufacturers structure, manage, enhance, and distribute product content into the data driven world driving discoverability, sales and better customer experience. And, more than 200+ retailer and e-tailer distribution partners benefit from Complete & Verified manufacturer content by accessing ItemMaster’s network.

“I am excited to welcome Dev to the ItemMaster team, and am thrilled to be working together as we strive to solve a true problem in the marketplace for our clients,” said Andrew Parkinson, ItemMaster Founder & Head of Strategic Partnership Development. “Dev’s prior experience, success in building teams and superior strategy and go-to-market expertise will no doubt be pivotal for us in achieving our goals.”

Ganesan is former CEO of both Fishbowl, Inc (leading restaurant marketing & analytics Co.) and Aptara, (a digital content and publishing leader) and current board member of BrandMuscle and ItemMaster. Ganesan has in-depth experience in building and scaling companies in the digital, mobile, content and data analytics industries. Ganesan received the EY 2017 Entrepreneur-of-the-Year award, Future 50 award in 2014 and 2013, and was recognized as a Washington Tech Titan in 2013.

“Having served on the board for some time now, I have had a front row view of the opportunity for ItemMaster’s technology platform to accelerate manufacturer speed to market,” said Dev Ganesan. “ItemMaster simplifies the complex process and enables CPG companies to quickly transform their business by investing in structured product content at scale – a scale that is necessary to ensure brand visibility online and in-store today.”

Ganesan joining the company as CEO continues to build on ItemMaster’s momentum this year, as the company was recently named Chicago’s Best Tech Startup of 2017, in September, by Tech in Motion. For more information, visit www.itemmaster.com.

About ItemMaster
More than 1,000 retailers, agencies and mobile app developers access ItemMaster’s network as a one-stop source of certified brand content through our open exchange network. This allows ItemMaster to offer manufacturers real-time analytics and actionable brand data to drive business decisions. A privately held company, ItemMaster already supports Complete and Verified™ content for over 5,000 manufacturers and is on a mission to reinvent and deliver packaging for the 21st century.

For more information on ItemMaster, visit www.itemmaster.com. For media inquiries, contact Gaelen Bell at (312) 946-6089 or gbell@agencymsi.com.