ItemMaster

The Omni-Channel Dominance Checklist for Product Content

It’s 2018: Google is making waves as the next big thing in online shopping, Amazon’s Alexa might as well be a member of the family, and content remains king. Establishing ......

Becoming a “Smart” Speaker: How to Advertise on Audio-Only Devices

Product Attributes and Machine Learning Power Out of Stock Substitutions

Few things wear down an online customer’s brand loyalty faster than repeatedly seeing the word “out of stock” appear in place of the thumbnail of their favorite products. These three ......

The Third-Party Reseller Dilemma, and Why It Should Matter to Manufacturers

As more and more consumers are going online to fulfill their shopping needs, manufacturers need to pay close attention to how their products are being disseminated online. With online retail ......

How to Attract Shoppers With Private Labels

Let’s talk for a minute about private labels—or as they may be called, store brands. From clothing to ketchup, many shoppers once equated store brands with “cheap knock-offs” of their ......

5 Steps to Align Your Product Content with Your Brand Image

When you think about it, every PR blunder or negative customer experience involving a major brand comes down to a single issue: branding inconsistency. Branding inconsistency often results from a ......

5 Reasons Your Brand Needs Enhanced Content

When it comes to selling your products or brands online, a robust, searchable content-rich product page is often what stands between a potential sale, and a missed opportunity for your ......

New Shopper Experiences Powered By Structured Data

Despite the long-standing success of e-commerce giants like Amazon, eBay, and Walmart, many retailers continue to struggle with personalization… and it’s costing them a lot more than you might think. ......

Capturing Omnichannel Holiday Shoppers – Leverage The Best Customer Shopping Experience

$1 Trillion. Try and wrap your mind around that. That’s how much was spent by shoppers during the 2016 holiday season. A number expected to increase by 4% to 4.5% ......

Are CPG manufacturers losing sales because of bad shopping experiences?

According to McKinsey & Company, “the best-performing CPG companies are pushing the boundaries of the “perfect page” online by providing rich product information and content that also helps deliver search ......

Retail and Consumer Goods Analytics Summit – April 25-27 in Chicago

ItemMaster will be at the Retail and Consumer Goods Analytics Summit on April 25 – 27 at the Drake Hotel in Chicago. We will be unleashing the power of data ......

ShopTalk 2018

ItemMaster will be live at ShopTalk, March 19-21. We are proud to bring news about our latest innovations, tips to accelerate your product content strategy, and share our latest research ......