Resources
Top eCommerce Mistakes To Avoid with your Product Content
Blog, eCommerceIn the digital era of today, e-commerce is becoming more important than ever, making up a huge percentage of the U.S. economy today. In fact, U.S. e-commerce sales reached $396 ......
Extra Oomph: 6 Product Data Attributes that Grow your Brand
Blog, Brand Visibility, eCommerce, Structured DataBrands at their essence are stories that connect with buyers. In high-interest grocery categories, these stories fuel the growth and loyalty of customers. You can’t build a good story without ......
How Product Attributes Power the Omnichannel Consumer Experience
Blog, Brand Visibility, eCommerce, Food TransparencyConsumers no longer shop by aisle or look for brands within distinct categories which puts pressure on Retailers and Manufacturers to serve up a more personalized experience—one that informs which ......
The Power of Attribution for Millennial Beauty Sales
Blog, eCommerce, Health & Wellness, In-Store, Structured DataThe vegan food movement, which has realized 600% growth between 2014-2017[v] has found life in the beauty industry as millennials strive to unify their values across all aspects of life. ......
Keeping Up With The Competition: Why eCommerce Merchants Need A Product Management System
Blog, Quick TipsCommerce has been revolutionized with the advent (and subsequent boom) of the Internet. With any and all information that could ever be desired at consumers’ fingertips, the importance of standing ......
Keeping And Maintaining The Interest Of Customers Online
Blog, Quick TipsThe ecommerce market is booming in every sense of the word. Thanks to this bright and ever advancing technological age, consumers are able to search for and purchase anything their ......
Leveraging AI at ItemMaster
Blog, Platform Solutions, Technology TrendsItemMaster, a cloud-based enhanced product-attribute platform, helps consumer packaged goods (CPG) companies bring their products to market for today’s digital shoppers. Content is the single biggest factor that drives positive ......
3 Emerging Technologies In Product Content Management
Blog, Brand Visibility, eCommerce, Technology Trends, Quick TipsBefore making a purchase, approximately 81% of consumers now research products online. In fact, many consumers now research products even while inside a brick-and-mortar store. As a result, even traditional ......
How To Establish Your Online Grocery Presence
Blog, Brand Visibility, eCommerce, Technology Trends, Quick Tips, resourcesWith so many big businesses out there to compete with, it can be hard to hold your own in the grocery industry. The fact that an online retail company like ......
Understanding Product Catalogs: Why Do They Matter?
Blog, Quick Tips, resourcesThe world is becoming more convenient than ever. With companies offering more and more products available to be ordered online, the brick and mortar stores seem to be going the ......
Case Studies
ItemMaster Paves the Way with Data Quality
Case StudyA blue-chip food manufacturer with thousands of SKUs implemented a new Product Information Management (PIM) platform. The PIM integrated data from several internal sources, including their Master Data Management (MDM) ......
Winning the Race to Market
Case StudyOne of the largest American multinational food-manufacturing companies had one week to release new product content to major retailers if they wanted to secure their place in one retailer’s circular. ......
ItemMaster Delivers Value for Money at Intelligent Speed
Case StudyOne of the world’s largest grocery manufacturing and processing conglomerates had relationships with several content service providers (CSPs) that were required by key retailers. The CSPs were not adding any ......
Webinars
Webinar: Health & Wellness Lessons Learned and Key Elements that Drive Success
Health & Wellness, WebinarThe consumer is on a health journey of a lifetime fueled by passion and personal motivation that is changing the way “wellness” is defined. Hear from Judy Seybold, ItemMaster’s Chief Nutrition ......
Webinar: Driving Online Grocery Sales & Profitability
WebinarOnline grocery is a journey and here’s the opportunity to learn from an industry pioneer on how you can move ahead faster. Whether you’re a retailer or a brand, you ......
Events
Digital Food and Beverage – July 16-17 – Chicago
EventItemMaster will be live at the Digital Food and Beverage event, July 16-17 at the Westin, River North, in Chicago. We will be hosting one of the roundtable sessions, facilitating rich ......
Healthy Shopper Summit – June 25-27 – Chicago
EventItemMaster will be live from McCormick Place for The Healthy Shopper Summit, June 25-26. Nutrition Science + Machine Learning = Wellness at Retail. This session is June 27, 2018, 8:00a ......
Consumer Goods Sales and Marketing Summit – June 18-20 – NYC
EventItemMaster will be live from The Roosevelt Hotel in New York City for the Consumer Goods Sales and Marketing Summit, June 18-20. The 15th annual Consumer Goods Sales & Marketing ......
GS1 Connect – June 5-7 in Phoenix
EventItemMaster GS1 expert team will be at GS1 Connect 2018 on June 5-7 at the JW Marriott Phoenix Desert Ridge in Phoenix, Arizona. GS1 Connect 2018 will help you shift into the ......
Retail Dietitian Exchange – May 20-22 in Chicago
EventItemMaster will be at the Retail Dietitian Exchange on May 20-22 at McCormick Place in Chicago. ItemMaster will have our CNO, Judy Seybold onsite, talking out our new tool wellnessMaster™. ......
Retail and Consumer Goods Analytics Summit – April 25-27 in Chicago
EventItemMaster will be at the Retail and Consumer Goods Analytics Summit on April 25 – 27 at the Drake Hotel in Chicago. We will be unleashing the power of data ......
ShopTalk 2018
EventItemMaster will be live at ShopTalk, March 19-21. We are proud to bring news about our latest innovations, tips to accelerate your product content strategy, and share our latest research ......
