We bring brands to life.

We are a company in motion, striving to change the marketplace and revolutionize brand packaging for the 21st century.

We are the most comprehensive source of brand-verified product content to satisfy every outpost of market demand in the $800B food and beverage industry. Our cloud-based Brand Activation™ Platform enables manufacturers to share, verify and manage their product portfolio and custom branded content for distribution across all channels, turning shoppers into buyers.

Meet the team and leadership behind ItemMaster.

Michael Murray

CEO and President

Andrew Parkinson

Co-founder & Strategic Partnership Development

John Furton


Kevin Clarke


Paul Skordilis

SVP of Sales & Customer Success

Courtney Jane Acuff

VP of Product and Marketing

Jeff Ayars

VP of Technology

Adam D. Perry

Director of People and Talent Acquisition

Mark Yoo

Director of Field Operations

Meet our investors.

In November 2016, we completed a $7.5M Series A financing round. New Jersey based Edison Partners led the investment effort with follow-on participation from Chicago Ventures, the lead investor of ItemMaster’s seed round. With the help of our investors, we plan to continue to invest in technology, marketing and operations to scale the business among the company’s core clients of manufacturers and retail exchange partners. In addition, the leadership team also plans to build its talent base to provide solid support for the company’s growing client roster.

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Edison Partners

For 30 years, Edison Partners has been helping CEOs and their executive teams navigate the entrepreneurial journey and build successful companies. ItemMaster marks the thirteenth investment for Edison’s latest fund, Edison Partners VIII. It is also the firm’s twenty-ninth investment by its Marketing Technology practice.

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Chicago Ventures

Chicago Ventures is a seed stage venture capital firm that invests in tech-enabled startups in Chicago and the Central region of the country. As former operators engaged in the Chicago community, the team taps this experience, along with its network of advisors and investors, to help its dozens of portfolio companies operate, execute and scale, hire the right talent, and connect with customers.

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