Driving Online Grocery Sales & Profitability
Online grocery is a journey and here’s the opportunity to learn from an industry pioneer on how you can move ahead faster. Whether you’re a retailer or a brand, you will take away ideas based on the conversation with Andrew Parkinson, Co-Founder of Peapod and Founder of ItemMaster, that will help you grow your business.
Here’s just some of what you’ll take away:
- A framework of service levers that will help you focus attention on where/how to drive online grocery sales and profits.
- Case study examples of how complete and verified content drive incremental sales.
- Different ways to leverage complete and verified product content to improve the online shopping experience and encourage more spending.
About Andrew Parkinson
Mr. Parkinson is currently Chief Development Officer and a co-founder of ItemMaster,Inc., a content and data-as- a-service provider to the consumer package goods and grocery retail industry. ItemMaster is a privately held company spun out of Peapod in April, 2016.
As co-founder and CEO of Peapod, Mr. Parkinson had overall responsibility for running Peapod LLC, an online grocery shopping and delivery service. He and his brother Thomas founded Peapod in 1989, took the company public in 1997, and sold it to Ahold in 2001. Peapod is currently a wholly owned subsidiary of Royal Ahold. According to public sources, Peapod currently has revenues of about $800 million, over 5,000
associates (commonly referred to as Podsters) and was profitable as an entire entity under Mr. Parkinson’s leadership.
Prior to founding Peapod, Andrew spent eight years in marketing and brand management positions at Procter & Gamble and Kraft, Inc.