Drive higher sales through personalized shopping experiences.
Invest in Health and Wellness attributes to help your product assortment get FOUND
Shoppers now have sophisticated expectations, and search for products based on health trends, lifestyles and culture. At the time of decision, they want to connect to the exact transparent information they need, when they need it and across all devices.
Your customers can easily switch to other outlets or products, but if you personalize their shopping experience with wellnessMaster™ data, then you end up with happier - and more loyal - customers.
wellnessMaster™ mines your information to provide the most compelling, on-trend and in-demand attribution for all lifestyles whether a family seeking allergy-free items, millennials eating keto-friendly foods or boomers with medically required diets, while remaining FDA and USDA compliant.
Increase value by adding health, beauty and wellness attributes
Go Beyond the Product Package
Shoppers don’t just search basic feature/name of products – 60% of Americans shop for special dietary attributes.
Power Strategies and Initiatives across your Organization
By applying AI, machine learning and professional nutrition practices wellnessMaster™ brings out the attributes your consumers expect to see whenever, wherever, however they shop – tablet, computer, phone or brick and mortar.
This complete and comprehensive data serves as one source of truth for your entire organization:
- eCommerce: Create search result pages or sub-store experiences based on user preferences
- Private Label: Develop new products or showcase the nutritional benefits of your products against personalized consumer information
- Personalization Marketing: Partner with the consumer on their journey with health-focused recommendations or promotions
- In-Store Marketing: Craft in-store shelf tags, promotions or circulars on health and wellness data
- Assortment Decision Making: Identify opportunities for new products against health and wellness trends and insights
Building on a history of proven programs and methodology along with expert RD, LD guidance from Chief Nutrition Officer Judy Seybold, wellnessMaster curates enhanced product content information from:
- Existing ingredients
- Nutrition Fact Panels
- Product Packaging
- Marketing Information
- Food and Cosmetology Science
- Human and Pet nutrition
- FDA/USDA regulations, and
- many more.
wellnessMaster™ is built upon FOUR PILLARS
Allergens: Lactose, Gluten, Wheat, Nuts, Soy
Lifestyle: Keto, Paleo, Vegan, Kosher
Diets: Less Sugar/Sodium, More Whole Grain, Omegas, Fiber, Probiotics
Minimally Processed / Clean Ingredient Analysis: USDA Organic, No Artificial Ingredients, Non-GMO
Sustainable Choices: Animal Welfare Approved, Salmon-Safe, Fair for Life, Certified Fair Trade
Eco-Friendly: EPA Safer Choice, USDA, BioPreferred
Keep Product Information Compliant
Whether you're managing a rebrand, launching a new product or simply want the best product information for your customers, ItemMaster's platform helps your product images and data stay up-to-date, consistent and accurate.
Contact us to learn how harmonizing your product images and data makes it easier to stay compliant.