We Bring Brands to Life

Constant innovation breeds best-in-class solutions that help retailers and brands in a highly disruptive retail environment

Intelligent. Flexible. The new ItemMaster.
We provide product content solutions for brands, retailers, and consumers.

Incubated inside the largest online grocery delivery service, ItemMaster’s product content management system was purpose-built for both eCommerce and traditional retail. Our management software features provide always-on access and structured data at scale.

What can content do for you?

Through a strategic and empowered approach to product information, ItemMaster enables partners to plan and merchandise, market across channels, build online eCommerce and media experiences, and provide product content creation, management, and distribution. Our suite of services include:

Product Content Platform

With over $20M invested in our technology platform & talent, the platform was purpose-built for eCommerce and traditional retail. Enjoy On Demand™ & API content delivery into every facet of your consumer’s life.

Content Services

We have over 200 resources for the capture & structuring of content. We’ll help you tell your brand story, capturing key attributes and photos that drive All-Commerce.

Enriched Core Content

With ItemMaster Content+, easily add brand assets like video links, marketing messages, copy and feature bullets, and brand lifestyle images.

Data & Insights Reporting

ItemMaster is the only source of Complete & Verified dashboards for manufacturers and retailers.

On Demand™ Delivery

Experience real-time delivery to retailers, the digital shelf, mobile application developers – everywhere consumers go.

Brand Activation Centers™

A growing network of locations positions us in markets where your products sell.

Flexible, Web-based Platform


ItemMaster’s flexible product content management system is available to CPG brands, CPG retailers, and ecosystem partners or mobile applications that can benefit from the 100,000+ manufacturer products active in the rapidly growing ItemMaster platform. With ItemMaster, it is your content, your way. We can bring your content in through API, scheduled feeds, or custom integration in partner with our professional services team.

  • ItemMaster is evolving to fit the needs of the market better than anyone else ever has
  • ItemMaster enables you to control your product content
  • Our catalog management software allows you to enter wherever you are in the product lifecycle journey

Ready to get started? Fill out the form here to see how ItemMaster’s product content management system can benefit your company. Whether you’re a manufacturer, retailer, or distributor, we’re here to help your business thrive in today’s competitive e-commerce market. Thanks for choosing ItemMaster!

Your content, your way!


  • Multiple Content Profile Types

  • Content acquisition flexibility

  • Open syndication for manufacturer-funded products to leading retailers

  • Licensing data to approved users

Innovation is our commitment to tomorrow.

We structure data for today’s consumer trends and tomorrow’s technologies:

5 Questions to Ask Yourself to Determine if You’re Working Smarter, Not Harder in Today’s Data-Driven Retail Marketplace

Check out the steps to evaluating product content management & product information management (PIM) solutions ensuring your products are found and purchased, especially during the RFP process.

Learn More!